Tool comparison · Updated 2026

Roı vs Helium 10
Same power. 4 marketplaces. 68% cheaper.

Helium 10 is Amazon-only and starts at $99/mo (billed annually; $129/mo monthly). Roı covers Amazon, Walmart, TikTok Shop and Etsy — starting at $29/mo. Here's the full comparison.

Start for $4.99/mo See all plans →

68%

Cheaper for the same core toolkit

$79/mo Pro vs $279/mo Helium 10 Diamond (annual)

Marketplaces included

Amazon + Walmart + TikTok Shop + Etsy

Exclusive tools Helium 10 doesn't have

COSMO Score · KeySpy→ScribeAI · TikTok×Amazon

Feature comparison

Side-by-side breakdown.

Every major feature, compared honestly. We marked where Helium 10 genuinely wins too.

Feature	Roı	Helium 10	Winner
Starting price	$29/mo	$99/mo	Roı
Full-toolkit price	$229/mo	$499/mo	Roı
Entry plan	$4.99/mo, cancel anytime	7-day trial only	Roı
Amazon marketplaces	US,UK,DE,FR,IT,ES,TR	US,UK,DE,FR,IT,ES	Roı
Walmart tools	6 dedicated tools	Not supported	Roı
TikTok Shop tools	9 dedicated tools	Limited mention	Roı
Etsy tools	7 dedicated tools	Not supported	Roı
Reverse ASIN (KeySpy)	✓ Included	Cerebro — $99+/mo	Roı
Listing optimizer	ScribeAI — real-time	Scribbles — basic	Roı
1-click keyword→listing	✓ Exclusive	Not available	Roı
COSMO / Rufus AI score	✓ Exclusive	Not available	Roı
TikTok × Amazon cross	✓ Exclusive	Not available	Roı
PPC Analytics	Included — Pro+	Adtomic — $400+/mo	Roı
Dayparting	Included — Business	Extra add-on	Roı
Amazon TR support	Full, native	Weak/partial	Roı
Arabic interface	✓ Full RTL	Not available	Roı
Product database	Full research suite	Black Box — large DB	Helium 10
Video training (Academy)	Blog + guides	Freedom Ticket paid course	Helium 10
Chrome Extension	✓ Available	✓ Available	Tie
API access	Business plan	Diamond plan	Tie

What Helium 10 doesn't have

Tools only Roı offers.

These four features don't exist in Helium 10. They're built into every paid Roı plan.

🔀

KeySpy → ScribeAI in 1 click

Find competitor keywords in KeySpy and send them all to ScribeAI with a single click. No copy-paste, no spreadsheets. Helium 10 requires manual copy from Cerebro to Scribbles.

🧠

COSMO Score — Rufus AI readiness

Measure how well your listing communicates with Amazon's Rufus AI. Get actionable fixes for AI-driven search. This is exclusive to Roı — Helium 10 has no equivalent.

🔀

TikTok × Amazon cross-opportunity

See which TikTok trending products have low Amazon competition. Find the gap before it closes. Helium 10 doesn't track TikTok data at all.

🔄

Amazon → Walmart cross-listing

Paste an ASIN and auto-convert title, bullets and backend keywords to Walmart format in seconds. Helium 10 doesn't support Walmart.

🧠 COSMO Score

✦ Exclusive — Helium 10 doesn't have this

Helium 10 optimizes for keywords.
Roı optimizes for Amazon's AI.

Amazon's COSMO algorithm and Rufus AI shopping assistant now rank products by customer intent — not just keywords. COSMO Score is the only tool that measures this. Helium 10 has no equivalent feature.

❌

Helium 10 Scribbles

Optimizes for keyword density and search term count only

✅

Roı COSMO Score

Measures intent mapping, Rufus readability, semantic richness + 5 more dimensions

🎯

Intent Mapping

💬

Rufus Simulation

🔤

Semantic Richness

📖

Use-Case Coverage

✅

Attribute Complete

🔀

Problem-Solution

🔒

Trust Signals

❤️

Emotional Triggers

Check My COSMO Score Free →

Pricing comparison

What you actually pay.

Roı

$39/mo

Starter — KeySpy 10/mo, ScribeAI 5/mo

Pro plan: $89/mo

✓4 marketplaces included
✓$4.99/mo trial
✓COSMO Score exclusive
✓KeySpy→ScribeAI 1-click

Get Started

Helium 10

$129/mo

Platinum — Amazon-only

Diamond: $349/mo

✗No Etsy tools
✗Free trial expires in 7 days
✗No COSMO / Rufus AI score
✗No TR / MENA market support
✗PPC costs extra (Adtomic add-on)

Starts at $129/mo

Migration guide

Switch from Helium 10 in 5 minutes.

Your data stays in Helium 10 until you're ready. No forced migration, no data loss.

Create your free Roı account

$4.99/mo. Full access to core tools from day one.

Run the same ASIN in KeySpy

Paste any ASIN you were using in Cerebro. You'll see the same keywords — plus 7-day trends, COSMO compatibility and a 1-click path to ScribeAI.

Export and compare your results

Export your KeySpy results as CSV or send directly to ScribeAI. Compare the keyword depth with what you had in Helium 10.

Explore Walmart, TikTok and Etsy

Open a new market you couldn't touch in Helium 10. Every paid plan includes all 4 marketplaces.

Sellers who switched from Helium 10 — verified results

BSR #42,400 → #1,680

87 days · Baby & Toddler

Read case study →

ACOS 44% → 19%

30 days · 6 brands (Agency)

Read case study →

+$8,400/mo new revenue

45 days · Amazon → Walmart

Read case study →

View all 6 case studies →

Stop paying $229/mo for Amazon-only tools.

Roı gives you the same keyword depth, better AI, 4 marketplaces and a free plan — starting at $29/mo.

Start for $4.99/mo

$4.99/mo trial · Takes 30 seconds · No lock-in

Research & Analysis

Roı vs Helium 10
Same power. 4 marketplaces. 68% cheaper.

Side-by-side breakdown.

Tools only Roı offers.

Helium 10 optimizes for keywords.
Roı optimizes for Amazon's AI.

What you actually pay.

Switch from Helium 10 in 5 minutes.

Stop paying $229/mo for Amazon-only tools.

Amazon

Walmart

TikTok

Etsy

Research

Company

Research & Analysis

Roı vs Helium 10Same power. 4 marketplaces. 68% cheaper.

Side-by-side breakdown.

Tools only Roı offers.

Helium 10 optimizes for keywords.Roı optimizes for Amazon's AI.

What you actually pay.

Switch from Helium 10 in 5 minutes.

Stop paying $229/mo for Amazon-only tools.

Amazon

Walmart

TikTok

Etsy

Research

Company

Roı vs Helium 10
Same power. 4 marketplaces. 68% cheaper.

Helium 10 optimizes for keywords.
Roı optimizes for Amazon's AI.